Write storm-season posts and emails

Hours back

0.5 to 1.5 hrs a week

Monthly cost

$0 to $21 a month

Setup

Easy

Evidence

No public results yet

FitsRoofing

Also written up for HVAC: Write a season of posts and emails in an afternoon · Plumbing: Write frozen-pipe and sump pump posts fast.

Worth it if

You rarely post because writing takes too long.

Skip it if

Someone already handles your marketing well.

What gets set up

You give AI your services, area, warranty and an example of how you write. It drafts posts on what to check after hail, how insurance inspections work and why to pick a local roofer, plus one email. You edit and schedule them.

Who’s done it

Nobody has published results for this one yet, so this use case rests on my judgment. If you’ve done it, tell me how it went.

You’ll need

Your services, area and warranty
A past post you liked

Try it

I own [company name], a roofing company in [area]. Write 8 short Facebook posts and one email to past customers for storm season. Topics: what to check after hail or high wind, how an insurance inspection works, why a local roofer matters, and one behind-the-scenes post about our crew. No scare tactics, no hype, no emojis. Here's how we write: [paste a past post].

Read what it gives you before you send or use it. You know your customers; it doesn’t.

Run your own numbers

Think about what you'd send in a month if writing were easy.

Your numbers

Use your own numbers. Nothing you type is saved or sent.

Posts and emails a weekMinutes to write each todayShare AI could draft (%)What an hour of your time is worth ($)Tool cost a month ($)

Hours back

–

Worth a month

–

After the tool

–

Why it matters

Before and after storm season is when homeowners think about their roofs, and when you have the least time to write.

How I estimated the hours

0.5 to 1.5 hrs a week: Writing 2 to 4 posts and an email a month takes 4 to 8 hours from scratch, about a quarter of that with AI drafting. Spread over a month. Rounded down.

Sources (3)

Sources

Claude Pro pricing, https://claude.com/pricing (accessed 2026-10-11)
Gemini in Google Workspace pricing, https://workspace.google.com/pricing (accessed 2026-10-11)
Microsoft 365 Copilot Business pricing, https://www.microsoft.com/en-us/copilot/pricing/business (accessed 2026-10-11)

Questions

Be specific and local: your town, your warranty, your crew. Skip urgency and scare language.

No, and don't let it. Coverage is between the homeowner and their insurer.

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