The six dimensions we evaluate
Does your website present information in a way AI systems can easily parse? This includes how your services, pricing, hours, and key facts are organized — not just whether they exist, but whether they’re findable without effort.
AI models cite sources they can trust to be accurate and unambiguous. We evaluate whether your content makes clear, confident claims about who you are, what you do, and who you serve — without vague language that creates uncertainty.
Schema.org markup is one of the clearest signals you can send to AI systems. We check whether your site uses structured data to formally define your business type, location, services, and other key attributes.
Does your site demonstrate credibility? We look at signals like professional presentation, consistent business information, reviews, and indicators that your business is established and legitimate.
AI systems favor businesses that are mentioned and referenced elsewhere on the web. We evaluate whether your business has a footprint beyond your own website — directories, press, partnerships, and other external references.
For businesses serving a specific area, proximity signals matter. We assess whether your site clearly communicates where you operate and whether your local presence is visible across the web.