Semrush built an AI-visibility module for brands with SEO teams. AIMention built a $30 report for business owners. The price gap — $30 a report versus about $1,188 a year — is the honest summary.
Semrush’s AI Visibility Toolkit is daily prompt-rank tracking and share-of-voice analytics, sold at $99 a month per domain, billed annually. It makes sense inside a company that already lives in Semrush dashboards. AIMention is a one-time $30 diagnosis of your website’s AI readability with a prioritized fix list.
For a local business, the practical difference isn’t features — it’s that one of these is a purchase and the other is a commitment. Roughly $1,188 a year, per domain, is agency-budget money. And on small, sparse-data brands, reviewers have documented the toolkit’s share-of-voice numbers swinging wildly — the data gets more reliable the bigger your brand is, which is exactly backwards for a small business buyer.
| AIMention | Semrush AI Toolkit | |
|---|---|---|
| Pricing model | One-time purchase | Subscription |
| Entry price | $30 one-time | $99 a month, billed annually, per domain |
| Cost over 12 months | $30 a report — typically $30–$60 a year (initial report, plus an optional $30 re-check after fixes) | About $1,188 first year (one domain) |
| Free option | Free score, letter grade, and gap count — no credit card, no trial clock | No free trial for the AI toolkit itself; a separate free AI Search Visibility Checker gives a one-off score with a free account |
| AI platforms | ChatGPT, Perplexity, Gemini, Claude | ChatGPT, Google AI Overviews / AI Mode, Gemini, Perplexity Claude coverage is claimed by third-party reviews but not listed on the official pricing page |
| Ongoing monitoring | No | Yes |
| Website fix list | Prioritized Action Checklist plus a 60-day roadmap, in plain English | An AI-readiness site audit is included, but reviewers criticize its recommendations as generic AI-written advice |
| Built for | Local business owners | Mid-size+ brands and agencies in the Semrush ecosystem |
The toolkit’s published price is $99 a month billed annually — roughly $1,188 up front — and that covers one domain with 25 tracked prompts. Each additional domain is another $99 a month; each additional 50 prompts is $60 a month. Semrush also bundles AI visibility into its Semrush One plans, which start at $199 a month for Starter. There is no free trial of the toolkit itself, though Semrush offers a separate free one-off AI visibility checker.
None of that is unreasonable for the market Semrush serves. But a single-location business doing the math — $1,188 a year against a $30 one-time report — isn’t comparing prices, it’s comparing categories. Your score is free — no credit card. The full report with every fix, prioritized, is a one-time $30. If the report shows you nothing worth fixing, there’s a money-back guarantee; Semrush’s annual billing offers no equivalent exit.
| Semrush AI Visibility Toolkit plan | Price | What you get |
|---|---|---|
| AI Visibility Toolkit (standalone) | $99 a month, billed annually, per domain | 25 tracked prompts with daily AI rankings, visibility overview, prompt research, competitor research, brand performance, AI search site audit |
| Add-ons | +$99 a month per extra domain; +$60 a month per extra 50 prompts | Scaling costs |
| Semrush One Starter | $199 a month ($165.17 a month billed annually) | Full SEO suite plus 50 AI prompts daily |
| Semrush One Pro+ | $299 a month ($248.17 a month billed annually) | SEO suite plus 100 AI prompts daily |
If you already pay for Semrush, the toolkit slots AI visibility into dashboards, client reports, and workflows your team uses daily — that integration is real value no standalone tool matches. Its prompt research is genuinely strong: seeing which questions people ask AI in your category, at scale, can drive an entire content program. And for national brands with a real AI-answer footprint, daily share-of-voice tracking against named competitors is exactly the right instrument.
AIMention wins everywhere the Semrush toolkit assumes resources you don’t have. It requires no platform learning curve — you get a scored report, not software. It audits the website itself: structured content, factual clarity, structured data markup, authority signals, citations, and local relevance — the structural gaps that determine whether AI systems can read and trust your site at all. Reviewers’ documented volatility on sparse-data brands is also worth repeating: at local scale, the audit’s deterministic scoring gives you a stabler picture than simulated share-of-voice.
Every price, platform, and feature claim on this page was verified against the official pages listed in Sources on July 19, 2026. Where a vendor doesn’t publish a number, we say “not published” instead of guessing, and third-party estimates are labeled as such. Review themes come from the cited G2 and Capterra pages, not our opinion of a competitor.
For most single-location businesses, the math is hard to justify: $99 a month billed annually is roughly $1,188 a year for one domain, and reviewers report that share-of-voice data gets erratic on small, sparse-data brands. It earns its price for brands and agencies with real AI-answer footprint to track.
Not the toolkit itself. Semrush does offer a separate free AI Search Visibility Checker that produces a one-off score with a free account — useful as a snapshot, but not the tracking product.
Semrush tracks how often your brand appears in AI answers to a set of prompts, daily, against competitors. AIMention audits your website itself — scoring six dimensions of AI readability and producing a prioritized fix list — then runs a 48-answer AI Presence Scan as a snapshot. One is a monitoring dashboard; the other is a diagnosis with instructions.
That’s the sensible order for a growing business: fix the structural issues a $30 audit finds first, then add monitoring once there’s upward movement worth tracking and budget to sustain it.
Free score in about a minute: overall AI Visibility Score, letter grade, and how many fixable gaps we found.
Check Your ScoreYour score is free — no credit card. The full report with every fix, prioritized, is a one-time $30.